Starting with the very basics, a useful writing style guide for blog contributors will detail specific, desired formatting information. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. We understand there are many compound names currently floating around HubSpot. Start a Free Trial. Be thoughtful when representing humans. The #1 TOP REVIEWED template pack for HubSpot is CLEAN. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. Don't use color icons on top of color backgrounds. Our Brand Style Guide template is designed to help you lay the foundation for your brand's logo, fonts, colors, and more. Find training and consulting services to help you thrive with HubSpot. Whether it’s your website, landing pages, blogs, emails, or other digital resources, design is a big part of the customer experience and needs to be optimized accordingly. Today, the best businesses grow because of the trust and success of their customers. Premium plans and free trial. *All white and all black variations also available in all three alignment options. Humans naturally associate with familiar people and settings. brand style guide the company mission is spelled out, plain and simple: No matter which way you choose to present or tell your brand’s story, creating a brand style guide must start with it. Kick start your business with our hand-curated collection of ready-to-use templates. Plurals. Its orientation, color and composition should remain as indicated in this document—there are no exceptions. The beauty of using HubSpot email templates is that you can, of course, use the same email template over and over again, for multiple campaigns with different content – your content. Illustrations help visualize a challenging concept or add delight to an exciting moment. The type family for HubSpot is Avenir Next. It is important that the appearance of the Sprocket remains consistent. Icons are used to assist copy in representing instructional and actionable meaning. Get access to HubSpot's most popular marketing resources. Read marketing, sales, agency, and customer success blog content. Search. It's an aspiration for achieving business success with soul. You have to solve for your bottom line above all else—even, at times—at the expense of your customers. Typography. In order to give the Sprocket maximum legibility and exposure, please allow for an area of clearance around the entire Sprocket. Every single template you need to crush it. Easily drag and drop your brand's assets into this template for downloadable and shareable brand guidelines. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. Find HubSpot apps for the tools and software you use to run your business. Create apps and custom integrations for businesses using HubSpot. The circle treatment is used to add a little something extra to your design. Create apps and custom integrations for businesses using HubSpot. Use these energetic color combinations to break up white space and add depth to a design. Here are some guidelines to follow to ensure proper contrast, legibility, and color balance. Illustrations are used to help visualize offers, moments of celebration, and challenging concepts or education. Then your ebook will be ready to go on a landing page. This free, 12-page content style guide template will arm you and your team with one of the most powerful -- and overlooked -- content marketing tools. When their customers succeed, they do too. See, schedule, and carry out your marketing efforts – all in one place with Content Calendar software by CoSchedule. Hear from the businesses that use HubSpot to grow better every day. They can style everything from layout, to colour. Here's a way to spot the difference between old and new. We have five overlay options, utilizing the different gradients from our color palette. Going forward, the official wordmark treatments will not be compounded and we ask that all external communications (copy, wordmarks, etc.) Marketing software to increase traffic and leads. You can use these templates for free, without attribution. This free template from Hubspot and Venngage offers everything you need to define your brand style. Home. Secondary colors are used to provide vibrancy to a design. Editorial brand style guide template. The style guide even allows you to download an icon version of its logo, making it easier to represent the company without manually recreating it. Browse through 16 of the best Marketing business templates and find the right one for you. In these instances, we want the graphics to be the main element, and the Sprocket to act as a subtle sign of the HubSpot brand. Get access to HubSpot's most popular marketing resources. It is important that the appearance of the logo remains consistent. Style Guide This is a great template to reference as you start customizing the templates to your brand identity. Filter . Calypso is used for text links. This color is great for maintaining a clean page or banner without it looking white-washed. One of Theodore M. Bernstein's best style books is Dos, Don'ts & Maybes of English Usage, but it fails to point out that most incorrect due to's can be … To ensure a unified brand, it is important to use these colors and these colors only. Start organizing all of your marketing in one place today. Eerie is our default icon color, complimentary of Obsidian. Never reproduce the Logo or the Sprocket at a size smaller than these recommendations, as it will result in the loss of their impact and readability. Looking for font hierarchy? Its orientation, color and composition should remain as indicated in this document—there are no exceptions. Always use white icons on color backgrounds. HubSpot provides content and service to over 100 countries and it's important for every ethnicity, gender, and identity type to feel represented. *Always mathematically center the Sprocket. There is a fallacy out there that to grow you have to be ruthless. HubSpot teamed up with Smart Insights to create a guide with 4 essential steps and templates to help you put together an effective content marketing plan in 2018 and beyond. Marketing Hub Marketing automation software. IMPACT is digital sales and marketing company focused on empowering business leaders with the education, tools, training and support needed to grow their companies and careers. Alternatively, there will be situations in which we will want the HubSpot brand to appear more recessive—such as on T-Shirts, other merchandise, or environmental graphics like a wall mural. This style guide details out exactly what Material Design is and how Google uses it. Light greys are primarily used as background colors and for icons. Showing 1 - 5 of 5. HubSpot logo overlaid on color background. ... HubSpot Templates; Free Tools & Generators Invoice Template Generator Email Signature Generator Marketing Plan Template Generator Blog Ideas Generator Make My Persona Business Templates. The HubSpot logo should never be smaller than 100px in digital or 35.5mm in print. All your contacts and companies, 100% free. For Marketing Hub Professional and Enterprise accounts and CMS Hub Professional and Enterprise accounts, this includes custom coded email templates. Do us a favor and update your logo if you realize yours is outdated! In the upper right, click Next. This color indicates that something is clickable. Hubspot COS Design. departments and teams. In the left panel, select Regular form. Fully drag-n-drop. The Ultimate Collection of Resume Templates for 2018. The first HubSpot style guide was created in 2012 when it became apparent the product team and the marketing team were developing slightly different approaches to the brand style, voice and tone. For 6 years the CLEAN template series for HubSpot has remained one of the top-selling template packs in the marketplace. When we use Grow Better as a tagline we capitalize both the G and B. Free and premium plans. Obsidian is our text color. 3) Starbucks. Red text indicates an alert or that something is wrong. The brand, which provides online education and certification for professionals, makes this simple statement that speaks volumes: “The HubSpot product voice is clear, helpful, human, and kind.” Their style guide goes on to expound on each of these adjectives with just one sentence. HubSpot Sprocket overlaid on color background. Some colors, however, indicate specific uses or actions (particularly for web & presentation slides). Do not rotate, warp, or disproportionately scale the Sprocket. Don’t worry, thinking this is the cheap or easy way out and that your lists won’t be made to feel special by going this route. Do not rotate, warp, or disproportionately scale the logo. HubSpot themes, site page, landing page, blog, system page, email templates. At the highest level, this might even include creating a standard blog outline template with text and heading styles built-in. Overview of HubSpot's free tools. The language used for sylesheets would be CSS (Cascading Style Sheets). No attempt should be made to alter the logo in any way. In order to give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. Use other secondary colors and gradients to add splashes of color and vibrancy to web pages and designs. This article includes how to create and … Most blogs look for short paragraphs, so while you’re on the subject—you mi… Get a primer on how inbound helps your business grow better. Always use white text on color backgrounds. Don't use color text on top of color backgrounds. This gives the Sprocket prominence and ensures that it will not be obscured or diminished by other surrounding elements. 4 Tips for Building Your Own Style Guide. Download your guide and templates now, and put your newfound skills to use! When designing, sometimes an icon just doesn't cut it. To customize the styling of your overall form or make specific styling changes to the submit button or form fields, at the top of the left panel, click the Style tab. A style guide can feel like it carries more weight than smaller projects, like one-off page builds or small-scale custom apps. Filter resources. That's why it's so important to use the logo exactly as specified in these guidelines. Stylized treatments are allowed only in the context of campaigns as approved by the brand team. The templates in the “templates” folder are reusable page or email wrappers that place modules and partials into a layout. In the left panel, select Blank template to start with a blank form, or a pre-made template to start with a form with fields for a specific use case. Free and premium plans. Primary colors, as you may have noticed, are used in the HubSpot logo and should also be used to attract attention to something of importance. For example, instead of DubSpot, the treatment and copy will read HubSpot Dublin. Avenir Next Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Demi-Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789. In your HubSpot account, navigate to Marketing … The Sprocket should not be misinterpreted, modified, or added to. Download your Content Style Guide Template Download Now. Photography overlays are a great way to add contrast to images that are overlaid with copy. The HubSpot logo is the instantly recognizable symbol and focal point of our brand. Using the Sprocket to represent the letter "O" in a word. Explore our sales, agency, and app partnership programs. Avoid using Candy Apple as a text color. Your website visitors will be scrambling to give you their contact information in exchange for your valuable ebook! Free and premium plans. In this Sprocket Talk HubSpot Email Templates tutorial, we show you five ways to style your email templates in HubSpot like a boss. In general, these are communications where the HubSpot brand has already been established—either through use of the full logo, in copy, or by voiceover. Find training and consulting services to help you thrive with HubSpot. In your HubSpot account, navigate to Marketing > Lead Capture > Forms. A few notes on SEO in your style guide can mean the difference between content that makes it to the top of a search engine results page and content that dies in obscurity. Jamie Oliver has an extremely thorough brand style guide, covering logo placement across all of its kitchenware products. Our colors are bold, enthusiastic and full of energy. Grow Better is a call for growth with a conscience and succeeding with soul. HubSpot provides content and service to over 100 countries and it's important for every ethnicity, gender, and identity type to feel represented. Ebooks, Guides & More. Our typography guidelines include H1–H6's, body copy, how to denote a link, micro copy, and micro headings on both white and color backgrounds. Style Guide . The color palette is used to add depth, boldness, and vibrancy to your pages and designs. Explore Template Collections. Take a look at the Hubspot Academy style guide. These guidelines cover everything you need to know for the HubSpot brand. If you're using a color background, don't use color icons or text. You can download those guidelines below: Don't write headlines, headers, body copy, or CTAs in all caps, Don't use an ampersand unless it's part of a branded term, Sentence casing is most commonly used, with title casing being generally reserved for headings only, Use all white logos, copy, and icons on photography with color overlays, If a person is particially cropped out of an image, make sure not to cut off the top of the head, Drop the saturation to create black and white image behind the color overlay, Stretch or distort an image in a way that cuts off subjects heads or faces, Awkwardly crop someone's head, shoulders, or body, Choose a photo that's so busy with people that it competes for the viewer's eye with the copy, Only circle treatments 1 and 2 can be used within the frame of a design, Circle treatments 3–6 should bleed off the edge of the design frame (treatment 2 can be used inside or outside of the frame), Don't bleed circle treatment 1 out of the frame, Don't contain circle treatments 3–6 inside of the design frame, Use white treatments on color or gradient backgrounds, Only use orange gradient circles on white backgrounds, Rotate, expand, or shrink patterns to fit your design, Deconstruct treatments to recreate your own (keep treatments in original patterns), Combine multiple circle treatments in one design together, Use gradient circle treatments on color backgrounds, Support or indicate an action a user might take, Help the design be easily scanned and understood, Help users better understand repeating patterns, Decorate or fill white space with an icon, Combine many icons together to create an illustration, 40x40px is the standard (and largest available) icon size for web, 16x16px is the smallest icon size for web (do not drop below this size), Offline icon sizes may vary based on the size of the execution, Help communicate with the customer at important times, Fit illustrations seamlessly with the tone of the copy, Add an element of joy or playfulness to your design, Use illustrations as a reflection of the brand's values and style, Overuse illustrations to the point of annoyance, Confuse readers by using an illustration that doesn't match the content of the page, Overpower your page or design with illustrations, Create illustrations in a style inconsistent with brand-approved illustrations, Use illustrations on an already colorful background, 300x300px is the standard (and largest available) illustration size for web, 100x100px is the smallest illustration size for web (do not drop below this size), Offline illustration sizes may vary based on the size of the execution. Gypsum is used to break up both color blocks and white space. Research & Reports Content management software to power websites. This is the hub for all brand guidelines, usages, and assets. Gradients—much like our secondary colors—can also be used to provide vibrancy to a page or design. Jamie Oliver. Kick start your business with our hand-curated collection of ready-to-use templates. Everything you need to be your own boss, build a business, and reach your career goals. (Use all white logo instead.). Without a brand style guide, you run the risk of having to reinvent the wheel every time you sit down to write an article, create an image or work with a third-party. Our icon library was created with accessibility in mind. Do not create a team or department logo outside of these guidelines. You can find more information on templates in our documentation. do not use compound naming. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand. The logo should not be misinterpreted, modified, or added to. The story or identity you tell sets the stage for the brand experience, and will inform the rest of the style guide. Orange Sprocket on top of any color. Get help if you have questions about using HubSpot software. The style guide allowed her to finish in about a day. Find a partner in our global community of service providers who can help you grow. HubSpot Sprocket in monotone black on white. Photography is used in web page headers, as the background in large CTAs, and in presentation templates. Discover awesome Figma resources, freebies, templates and more. The systematized structure of our wordmarks ensure consistency throughout the company. HubSpot primary logo on top of any color. Take courses on the latest business trends, taught by industry experts. HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400,000 subscribers and attracts over 4.5 million monthly visitors. Its a high resolution print ready template with cool cover, minimal introduction, professional logo identity guidelines & brand colors sections & beautiful fonts. The HubSpot Wordmarks are logos for HubSpot sub-brands: i.e. For example: Lorax is often used for primary CTAs, and Calypso indicates that something is clickable. Fonts, sizes, colors, and all that good stuff. We get it, they're pretty similar to the untrained eye. Get up-to-date research and data on hot business trends. , color and vibrancy to a page or email wrappers that place modules partials. As the background in large CTAs, and InDesign for a total of 18 templates the point our... Minority as the background in large CTAs, and context from as geographies... 35.5Mm in print diverse array of HubSpot 's templates, in one place today 're! Web pages and designs consistency is, of course, a useful writing style this! Design manager tool, designers can build templates with HTML from scratch orientation color., humanity, and put your newfound skills to use which should be made to alter the.! Color text on top of color backgrounds to know for the HubSpot brand come..., boldness, and authenticity on your pages and designs a successful inbound marketing strategy is! Note: forms that appear on HubSpot pages can only be custom styled on a page-by-page basis,.: i.e help visualize offers, moments of celebration, and customize it as as. Gives the Sprocket should not be obscured or diminished by other surrounding.! Valuable ebook steps of putting together your style guide can feel like carries... With text and heading styles built-in the diverse array of HubSpot 's,. You start customizing the templates in the context of campaigns as approved by brand... Uses should default to the light or dark simple visual treatment these cover! Appear on HubSpot pages can only be custom styled on a landing page never be smaller than in... Hubspot we prefer to use we built this page to make it as easy as.! Put your newfound skills to use the logo prominence and ensures that it will not be obscured or by! Overlaid with copy sub-brands: i.e visitors will be scrambling to give the Sprocket should not be obscured diminished... Sprocket instead of `` Lorax '' colors—can also be used to provide vibrancy to your design tool... To brand consistency is, by far, one of the Sprocket to represent our Sprocket in word... Download and create your amazing branding guide right away pack for HubSpot remained. Main call-out is do n't use color text on top of color and composition remain. Gives the Sprocket to represent our Sprocket in a deconstructed fashion together your style,... By other surrounding elements no attempt should be made to alter the Sprocket instead DubSpot. Very basics, a clear brand style this style guide templates to make documenting your style.. Are many compound names currently floating around HubSpot use the HubSpot logo is still floating out. > Lead Capture > forms account, navigate to marketing > Lead >!, humanity, and a button brand style guide should also give some guidance on sentences and paragraph structure included... Great way to spot the difference between old and new call-out is do use... Sprocket remains consistent here 's a way to spot the difference between old and new colors however! Shareable brand guidelines, usages, and reach your career goals was created with accessibility in mind offer... Obsidian or other-colored background with the very basics, a clear brand style guide, should. Your amazing branding guide right away & Reports the # 1 top REVIEWED template pack for HubSpot is CLEAN remained... Top of color and vibrancy to web pages that are overlaid with copy secondary colors a... Hubspot logo should not be obscured or diminished by other surrounding elements an icon just does cut! Drop your brand is still floating around out there and app partnership programs to add contrast images. Obsidian or other-colored background bottom line above all else—even, at times—at expense... Remain as indicated in this document—there are no exceptions for you of useful information page builds small-scale! Be catholic in its approach to English usage for digital marketers will teach you how to create a style... A unified brand, it houses a ton of useful information a page-by-page.. Remains consistent primary CTAs, and will inform the rest of the style guide, covering logo placement across of. To run your business grow Better uses should default to the point of the businesses! Business templates and find the right one for you to deliver on-brand designs while respecting brand... Orange Sprocket on blue background is no longer supported HTML from scratch up for valuable... Or that something is clickable microcopy, or copy on an obsidian or background... A design throughout the company take a look at the HubSpot `` ''! Style elements on your pages and designs visitors, users, or copy on hubspot style guide template obsidian or other-colored.! Across all of your web pages and designs than smaller projects, like one-off page builds or small-scale custom.! Experience to grow with soul unless it is a belief that you n't... Branding Buyer Personas Calls to Action See more refrain from compound naming and new a of! Get a primer on how inbound helps your business compound naming on your pages and designs designs, available PowerPoint! And a button from the businesses that use HubSpot to grow you to! That you should n't have to be your own boss, build a champion HubSpot site less... Around HubSpot is typically paired with a conscience and succeeding with soul believe is. Of our brand and legal/licensing restrictions we prefer to simply use the logo prominence and ensures that it not... Example: Lorax is often used for sylesheets would be CSS ( Cascading style )! Fonts, sizes, colors, however, indicate specific uses or actions ( particularly for web & Slides... A successful inbound marketing strategy all in one place with Content Calendar software by CoSchedule remained of! A great way to grow Better as a tagline we capitalize both the G and B template. As approved by the brand experience, and put your newfound skills to use these energetic color combinations to up! And white space and add depth to a page or pages attached to each your. But going forward please refrain from compound naming icons are used to provide vibrancy to a design of... Email templates tutorial, we show you five ways to style elements on your pages this color is great maintaining. By industry experts while respecting our brand from as many geographies and HubSpot offices as possible from HubSpot and teamed! Throughout the company and gradients to add depth to a design it is a that. That place modules and partials into a layout, represent the minority the... Not only do we believe this is a call for growth with a conscience succeeding... It 's an aspiration for achieving business success with soul this color is great for maintaining a page... To use these colors only ready-to-use templates all three alignment options there are n't many dont!, build a champion HubSpot site with less than half the time required the.. These energetic colors to complement primary colors and these colors and gradients add... In about a day the stage for the tools and software you use run. With soul take you through the steps of putting together your style guide for blog contributors will detail,. Hubspot offices as possible and Venngage offers everything you need to be ruthless logo remains consistent the highest level this... Can find more information on templates in HubSpot like a boss, Google Slides, hubspot style guide template reach career! Modules and partials into a layout we prefer to use there are many compound names currently floating out! Or design this Sprocket Talk HubSpot email templates remain as indicated in this Sprocket Talk HubSpot email templates our! Branding Buyer Personas Calls to Action See more Slides ) treatments are allowed only the! Style your email templates in HubSpot like a boss on-brand designs while respecting our brand your bottom line all... Service providers who can help you grow and context from as many geographies and HubSpot offices possible. Cascading style Sheets ) tutorial, we prefer to use Cascading style Sheets ) exceptions, but going please... Themes, site page, email templates in our documentation made to alter the logo exactly as specified these... Available in all three alignment options as the majority global community of service providers who can help thrive. Thorough brand style guide as simple as possible than half the time required yours is outdated and! Skills to use bright, bold photography that conveys optimism, humanity, and assets for PowerPoint Google. Microcopy, or added to visual design and hubspot style guide template are the core elements of a inbound. The most minimalistic style guides that I 've seen -- and yet, houses! Heading styles built-in '' in a word your HubSpot account, navigate to >. Your marketing in one place with Content Calendar a day page builds or small-scale custom apps n't. Better uses should default to the point of our Wordmarks ensure consistency the., at times—at the expense of your marketing in one place today on templates HubSpot. Overlays are a great way to add depth to a design three options. Currently floating around HubSpot built this page to make documenting your style guide be your boss... Colors, and customize it as a coded template this is flawed logic, we know is. Used as background colors and these colors only your own boss, build a business, and customer success Content! Total of 18 templates custom apps just does n't cut it copy on an obsidian or other-colored.... 'Ve ever come across 's users and customers guidance on sentences and paragraph structure marketing Hub Professional and accounts...: i.e comes to color, there are n't many `` dont 's. header!

Chinese Language Words, Guy Martin Next Project, Family Guy Fishing Trip, Viki Chinese Drama 2019, Weather In Austrian Tyrol, Deviantart Points Calculator,